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商品編號： 9-799-019 出版日期： 1998/12/16 作者姓名： Montgomery, Cynthia A.;Turner, John M. 商品類別： Other 商品規格： 21p 再版日期： 2003/05/16 地域： France 產業： 個案年度： 1995 - 1998
商品敘述：
Examines corporate strategy for a diversified firm in the French business context. Issues include corporate governance, vision, and the management of unrelated diversification. After the company''s first loss ever, the Vivendi board elected a new chairman who completed a financial restructuring and articulated a new corporate strategy. His actions were in part determined by the French business environment, which does not easily permit staff reductions, and by the increasing importance of foreign investors in France.
涵蓋領域：
Strategic analysis;Leadership vision;Corporate strategy;Diversification;Conglomerates
相關資料：
, (9-700-005), 14p, by Elizabeth J. Gordon
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